Noël Descalzi-Fiorentinos

NOËL DESCALZI-FIORENTINOSFOUNDER & CREATIVE DIRECTOR OF WORK IT OUT HOBOKEN, NEW JERSEY

Thank you to Noël for sharing her journey as an entrepreneur on HIMYB.com - and personally inspiring me to choose a healthy and active lifestyle. 

Tell us about Work it Out and how long you have been in business.

Work it Out is a healthy lifestyle studio that offers fitness classes and wellness packages that are customized specifically for our community. With two Hoboken locations, our studios are like no other. We’re far removed from the world of impersonal big-box gyms, our unique facilities and wide variety of classes and offerings let you set your fitness free, while throwing away thoughts of a lonely unguided road to health. We also offer a children's gymnastics program that is organically intertwined within our model. We are approaching our 4 year anniversary.

How did you come up with the company name?

Let me give you a visual:

You’re getting ready for a night on the town with all of your friends. You had a hard week at work but it doesn’t matter because you look fierce and feel amazing. All of a sudden your most ‘fabulous’ friend yells out (with a Z shaped finger snap) “GIRLLL…you better Work it Out!” You take one look in the mirror and have all the confidence in the world.

What is your company's mission?

Our philosophy is steeped in the belief that our diversity in our offerings will shape your body, energize your spirit, and empower your soul.

And what do you think sets Work it Out apart from similar businesses?

Set your fitness free has been a tag line of ours that we’ve embraced and lived by since our start. We gradually came to the realization that keeping up with our changing needs as women is a big part of maintaining that freedom. So we asked ourselves how we could support our client in their evolution, whatever direction it took. The answer was clear – by offering fitness that evolves with them. Whether you are working your tail off, getting married, having a baby, had the baby or have a growing child – We’ve got you covered. All of this paired with studios that exude positive energy. We go out of our way to make sure each person that attends class is happy and content.How does your current role reflect your personal aesthetic?

In every sense possible - I’m the oldest of 3 girls, with 6 and 9 year age differences between both sisters which meant, I was always the boss. For about 15 years my household revolved around my gymnastics career. For the most part, Work it Out was built on two stages of my life: During and After Gymnastics. The fundamentals of our gymnastics program come from everything I’ve ever learned from my time with the sport, like hard work, goal setting, confidence building and perseverance. The adult classes come from everything I learned after it was over like understanding how to juggle real life and healthy living. Also - I’ve always had a creative side with particular taste. Classic, clean. I think that shines through in the visuals of the brand.

Who are the women who inspire you and how have they been instrumental to your career growth?

Elizabeth Cutler and Julie Rice Founders of SoulCycle. Also, Lauren Boggi Goldenberg Founder of Lithe Method. These women inspired me to start Work it Out 4 years ago. I was living in Manhattan and used to take SoulCycle classes in the original Upper West side studio and saw how magical bringing together a community of people was. I grew up in a gym environment and understood that working out could not be forced. There had to be something special that people identified with in order to keep them engaged and coming back. Their studios made me understand that your work out is personal and you need to connect with it in order to stay committed.

Cultural trends constantly change. What do you do to stay relevant, connected, and ahead of the curve?

I’ve always had an eye for trends. For one, just taking a step into NYC and opening your eyes to the culture, the fashion, the risk taking, can help inspire you. Being aware of people, places and things around you. I’m very visual, so naturally I connect with Instagram. I love following personalities in my industries, all different types, from all over the world. I find it interesting how certain countries are so ahead.. I always feel this way about Australia for some reason. I keep Work it Out relevant by picking and choosing trends that inspire me and remixing them into something that makes sense for the brand.

With that said, how do you keep track of your personal and business goals? How do you stay focused (even when you are exhausted)?

I’ve found that I am a big picture thinker. If I have a clear vision of the big picture, it makes it easier for me to set smaller goals. Staying focused is difficult for me in an ever-evolving business because the big picture is always changing, depending on what opportunities come your way. It’s important to be nimble. Being patient, trusting your gut and making smart, well thought out decisions is something I live by. An occasional risk here and there is also important.

Do you have any mentors? If so, who are they?

The closet thing I have to mentors, are my start-up savvy friends. These are people that have gone through similar business obstacles and triumphs or are in the process of going through them.

A recent study found a lack of mentorship among young women. How important are mentors to you?

I lean on this group of people quite frequently. It’s comforting to have supporters in your corner that will give you unsolicited advice that you are not afraid to hear. I like that they’re relatable.

What is your advice for women entering creative fields or starting their own business?

Go for it! Just know – it’s difficult to do everything on your own. There is power in numbers. Do your best to find a team that believes in your mission. Be patient. Also, mistakes are bound to happen. Don’t let them discourage you.

What place inspires you the most?

Central Park.

When do you feel most powerful?

When I bond and feel connected with my team.

Why do you love what you do?

Because it is an extension of me. There is something so fulfilling about creating a place that people love. It’s a part of their everyday lives and makes them happy. I feel indebted to them and a responsibility to grow it.

What is the best advice you have ever received?

Concentrate on your team. A solid team equals a solid company.

Connect with Work it Out on Facebook, Youtube, Twitter, and Instagram!

Work it Out's signature classes include: Ride, Zumba, Barre, Bands, Interval Training, Pilates, Toning, Go Mommy, and more. If you would like more information, please check out their site: Work it Out - and join Noël and her fitness loving team.

Sarah Meier

SARAH MEIERCreative Director, Pormada | Host, Top Model Philippines | Author, Unscripted

Describe a day in the life of Sarah Meier.

It usually starts with roosters. If you've ever visited or lived in the Philippines, you'll know that the primitive still suffices for the resourceful, and being woken up by cockadoodling and the 6am church bell will always be more poignant than any iPhone alarm tone. My days struggle to claim that they have any sort of routine, which is why I'm entertaining offers to resurrect my morning radio show host status; it gives me a valid excuse to dip out of manic Manila nights before people start making fuzzy decisions, and also propels my ass to the gym at a regular hour. Other than that, it's a few hours at Pormada HQ, time on shoot sets, rocking the microphone hosting events, recording voice overs for fashion-related TV shows (I can now say Ermenegildo Zegna without hesitating), wine and cheese dates with friends, and a weekly 2-hour $10 home service massage. I have a beautiful daughter that likes bookstores, running around at the park, fine dining, manicures, and Jamba Juice, so her Dad and I switch off on dates with her to do those things after school.

Unscripted by Sarah Meier and Vicky Herrera

How does your current role as Creative Director of Pormada, including your book "Unscripted" reflect your personal aesthetic?

I'm not entirely sure either of them do. The thing about creating for a Philippine audience is that the reference points, things the larger portion of the market identify with, are not necessarily the same things that excite me. I like the classily executed off-kilter and provocative, the eloquence in grit, irreverent fashion pieces and layouts that demand more than a 2-second glance. 'Unscripted' was created primarily for a younger market, so it's cute and fun in a high school yearbook kind of way. We're still trying to define Pormada's positioning, but I'm excited about where I can take it in the next 12 months - looking forward to bringing on brands that embody individuality, so that we can wild out a little more on the creative execution. It really feels like everything I've tinkered with, from music to fashion, in above the line content, or on ground events, always involves a great deal of preparatory educating and exposing first. Grooming the next generation (of both consumers and clients) to be able to not feel alienated by things that aren't traditional. Television commercials here fall back on the same template that has worked for the past two decades; not because our advertising agencies aren't forward thinking and creative (they're actually quite fantastic), but because brands think consumers can't relate to a shampoo commercial if it's not throning bra-line length, straight, black hair; and consumers think that that's still the standard of beauty because it's all they see on TV. Chicken or the egg. Stalemate. The internet has sped up creative evolution significantly, so I'm grateful, but like I said, exposure is still just an elementary step. Application only comes when people start to find the balls to challenge the conservative, and trust, I'm not talking down on anybody. I'm still grappling with the same conundrum on a personal level. It's alarming how different I dress when I'm outside the country, or how judgmental people can get about my best friend's tattoo sleeve, or how salon after salon refused to cut another girlfriend's daughter's hair from waist-length into a semi-mohawk. But if Tumblr, Instagram, and Twitter posts are any consolation, there's a shift happening - and it spans wider and deeper than just aesthetics. It's challenging bigger issues like separation of Church and State, and women's rights. There are some places you need a prescription to buy a condom, and we're the only country left on the planet where divorce is not legal. While we tackle overarching things like that, creative and expressive culture will continue to get caught up in the throes of conservatism and tradition.

Meet The Pormada Crew

It’s empowering to see women making moves in the scene like you — how have the women in your life been instrumental in developing your hustle?I grew up as the daughter of a pretty dynamic woman; one of the first Filipina supermodels to break the mold of what "beauty" was perceived to be in the seventies. Models used to be poster-children for colonialism; fair skinned, Spanish looking, more often than not, offspring of privileged families. Mama was a dark-skinned, exotic, half-Chinese broomstick with a 22-inch waistline, that in my memory, was the first girl I ever saw with a side shave. She never gave a shit about what people thought, and was named "Electrika", partially because of how much she shocked people (but also because she was "as thin as an electric wire). She never said no to me when I wanted to explore or experiment, so that planted a seed of "I can do anything I choose to excel in" early on. The women I surround myself with now, be they here in Manila or in cities across the globe, are all cut of similar cloth. Accountable for their own success, never ones to give excuses, open minded and entrenched in different cultures, passionate and strong, steeped in definiteness of purpose based on their intrinsic talents and how they can better the world with them.

Top Model Philippines Hosted by Sarah Meier

What do you think it takes to make it in this business, especially for women?A solid concept of who you are as a woman. If you can command respect because of consistency in quality character, work code, and creation, things that less secure women fall back on to get ahead (sexuality, for example) become supplementary forces in taking an already formidable entity through the roof.In the early stages of your career, what were some challenges you faced in your industry? How did you overcome those obstacles?I started really earning money as a model when I was about 14, and that career peaked when I was between the ages of 19 and 22. The challenges I faced were my own issues with being a model - I didn't like JUST being a mannequin, and so before my modeling career could start quieting, I used it to leverage a job on television at MTV. It was important to me to have a voice, because I adhered to this very contradictory "models shouldn't have an opinion" philosophy. You show up promptly, you wear what they tell you to, pose how they want you to, don't complain, don't suggest unless asked. That was my brand of professionalism, but it was killing me because I wasn't doing anything to dispel the notion that "model's opinions don't count". So I found a way to grab a microphone, on TV, at live events, on radio. Found more outlets to write. When my Wikipedia page changed text to say I was known for my wit vs. being a "supermodel", I smiled the dorkiest smile in the world. Why I get validation from Wikipedia is another issue altogether.

[youtube http://www.youtube.com/watch?v=bqHtDi3jfdE]Rogue Magazine Hot Seat with Sarah Meier

Cultural trends constantly change. What do you do to stay relevant, connected, and ahead of the curve?I revert to the relevance of timelessness, have conversations with people that have an aversion to social media, and like I mentioned earlier - my problem is not staying ahead of the curve, it is having to constantly pace myself so that the curve is still within striking distance.How has social media shaped your career? What’s your favorite platform? Why?Cryptic one-liners have always been my forte, so the advent of Twitter really gave me a platform to enjoy the internet in a way that I hadn't previously experienced. Career-wise, I started out as a writer, then made my name as a model, spent 5 years as a VJ for MTV, started a production company and creative agency, became a Mom, was a music and advice columnist (separately, lol), a radio show host, then published a book, and now am working on my clothing line, with clocking in as CD at Pormada and being hired as a TV show and live event host/interviewer in the in-betweens. To say that social media has been a helpful tool in communicating where I currently am (literally and figuratively) is an understatement. It gave me an opportunity to really think about the totality of my package, and helped create a direct line to people that could either inspire or appreciate that. It has been a massive asterisk to things fed to the public that aren't in sync with who I really am -- highly stylized photos, or heavily edited interviews, for example, which have always been the bane of my "you can't make money in this industry by keeping it really really real"-battered existence.

Rogue Magazine Cover Girl, Sarah Meier

How do you prioritize personal & business goals and stay creative at the same time – even when you’re exhausted?I don't know girl, you just do what you gotta.In a fast-paced industry where last-minute-anything can happen, what’s your foolproof, go-to outfit that will last from morning meetings to evening events?It's still all black everything for me; slim lines on the lower half, looser up top. A pointed closed toe shoe or boot, skin hugging bottoms and a boyfriend tank - with an irreverent blazer with killer lapels ready in my bag. Red or orange or purple lipstick. Have the winged out eyeliner on standby. Pulled back hair in a tight bun. Works for pretty much everything.How important are mentors? Who is your mentor?Mentors are everything to me. My manager, Joey Espino, has been a very important figure in my life, having represented and guided me in both personal and professional matters since I was seventeen. He started Philippine Fashion Week almost two decades ago and has been instrumental in shaping careers for some of the most successful people in our industry. I also found some incredibly inspiring people to emulate while I was taking a Publishing course at Columbia University - Christopher Cerf (Sesame Street, National Lampoon), Tina Brown (Daily Beast), Chris Mitchell (GQ), Bob Gottlieb (The New Yorker), and Sally Preston (formerly from Time Inc.). In the more, shall we say "urban" spectrum, Dan Cherry took me under his wing early on, Jeff Staple continues to help shape my perspective with every lunch date we have, and Omar Quiambao is straight up Yoda to me.

Define your idea of success.Seeing my little girl grow up to be a little spark of an empath and an indigo child; open-minded, expressive, kind, curious, worldly, generous, aware of the bigger picture and the role she can play improving it.What’s your advice for women entering creative fields?Feel beautiful. Kill it.

Follow Sarah Meier on Twitter! Follow Sarah Meier on Facebook! Follow Sarah Meier on Instagram!

——————————————————————————

GETTING TO KNOW... SARAH MEIER

About Top Model PhilippinesTop Model Philippines is an exciting reality competition following its popular US format, America’s Next Top Model. Coming soon on ETC.Top Model Philippines (Cycle 1) is an exciting reality competition following its popular US format, America’s Next Top Model.The series aims to give fourteen aspiring models an opportunity to make it in the high-pressure and glamorous world of supermodeling. Each week, these girls are mentored by some of the Philippines’ most notable fashion personalities. The girl who stands out with global appeal will earn the coveted title of “Philippines’ Next Top Model” and get a chance to be signed with a top modeling agency.Hosting the show is top model, Sarah Meier. She joins some of the Philippines’ fashion experts in looking for the next top model.About PormadaPormada is a Hong Kong-based online shopping and fashion destination targeting the fashion forward and quality-conscious buyers.We value the satisfaction and happiness of our customers so the products we carry are of highest quality, and our service meets the highest expectations. Our pioneer market is the Philippine territory. We deliver nationwide, partnering with the country’s most reputable forwarders.About UnscriptedUnscripted is a book based on the conversations that transpired during the “The Dollhouse,” Sarah Meier and Vicky Herrera's radio show. The book focuses on the lessons learned from interviewing individuals who were deemed influential and innovative in their respective field. These influential people were interviewed in the segment entitled, “The Real OG.”Featuring a diverse roster that includes names such as Madame Imelda Marcos, rockstar Raimund Marasigan, educator Gang Badoy, iconic hip-hop group Mastaplann, and PBA legend Jeff Cariaso, the book highlights the lessons that each OG encountered in their rise to success.Inspiring and thought-provoking, The Dollhouse conversations are truly memorable conversations that last; and truly unscripted ones from the heart.