Kori Dyer & Kirsten Pincket
Brooklyn, NY
Co-Founders, Dearest Creative
How did you get started with your career – and how does it reflect your personal aesthetic?
Kirsten from Florida, Kori from Philadelphia—it was always both of our dreams to live in New York. We met at VOGUE where we formed a working relationship and as we explored the industry together our bond grew stronger. From music, to fashion and beauty, our experiences have been rooted in cultivating genuine connections and crafting brands. That’s why we decided to build our own.
How have the women around you been instrumental in your lives and careers?
Both of us growing up in a house of three sisters and incredible moms, feminine strength and independence was continuously instilled in us. We were both extremely lucky to have been raised in an environment where we were told that “you could literally do anything you wanted as long as you worked hard enough for it.”
From music, to fashion and beauty, our experiences have been rooted in cultivating genuine connections and crafting brands. That’s why we decided to build our own.
Cultural trends constantly change. What do you do to stay relevant, connected, and ahead of the curve?
Although NYC is magical and has many advantages, it can get overwhelming to try to “keep up” with the ever-changing trends. Constantly moodboarding, reading, attending museums, seeing shows and creating just for fun is the most natural way to stay afloat and relevant. We also have an incredibly talented and successful group of friends who run the gamut in terms of career paths – which is very inspiring. Keeping the conversation with your community flowing is also a great way to stay connected.
Our initiative, Dearest, is a creative studio whose passions lie in human interaction and mindful communication. At the end of the day, we just want to work with brands we like.
How do you keep track of your personal and business goals – and stay creative at the same time (even when you’re exhausted)?
Personally, it’s a constant battle to juggle multiple projects, keep up with family and friends, exercise, get enough sleep and also feel wildly creative at the end of the day. I think that keeping everything organized and in perspective is the most effective way to be productive and happy in all aspects of life. Our mission is to visually problem solve in a visceral way. We stay curious, keep learning and know that risk is our friend.
At the end of the day, we just want to work with brands we like.
How important are mentors? Who are your mentors?
On a day-to-day basis, we are each other’s mentors. In a larger sense –
Kori: Emily Dickinson—the original riot grrrl created deep and dark poetry in isolation. My favorite: “Forever is composed of nows.”
Kirsten: I have always looked up to Charlotte Bronte (1 of 3 sisters also!). She was an incredible author, poet and feminist trailblazer.
What is your advice for women entering creative fields or starting their own business?
Focus on your strengths. Don’t ignore your intuition.
Our mission is to visually problem solve in a visceral way. We stay curious, keep learning and know that risk is our friend.
Place that inspires us the most…
Kori: The Magic Tree—a giant whimsical Japanese hackberry in Green Valleys, PA. As a nature camp counselor every summer there, I’d read stories under this massive deciduous beauty which re-roots to create a fort-like getaway. It’s my definition of an escape where you forget your worries.
Kirsten: The Galleria Borghese in Rome, Italy—the most breathtaking place I’ve ever been.
We feel most powerful when…we’re collaborating with like-minded people.
We love what we do because…we get to create beautiful things for a living.
Focus on your strengths. Don’t ignore your intuition.
Best advice we have ever received…
Kori: Be so good they can’t ignore you.
Kirsten: Be grateful that thorns have roses
Kori: @korianndyer | Kirsten: @kirstenpincket | Dearest: @DearestCreative + DearestCreative.co
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