Dearest Creative

KORI & KIRSTEN
Photo Credit: Meron Menghistab

Kori Dyer & Kirsten Pincket

Brooklyn, NY

Co-Founders, Dearest Creative


How did you get started with your career – and how does it reflect your personal aesthetic?

Kirsten from Florida, Kori from Philadelphia—it was always both of our dreams to live in New York. We met at VOGUE where we formed a working relationship and as we explored the industry together our bond grew stronger. From music, to fashion and beauty, our experiences have been rooted in cultivating genuine connections and crafting brands. That’s why we decided to build our own.

How have the women around you been instrumental in your lives and careers? 

Both of us growing up in a house of three sisters and incredible moms, feminine strength and independence was continuously instilled in us. We were both extremely lucky to have been raised in an environment where we were told that “you could literally do anything you wanted as long as you worked hard enough for it.”

From music, to fashion and beauty, our experiences have been rooted in cultivating genuine connections and crafting brands. That’s why we decided to build our own.

Cultural trends constantly change. What do you do to stay relevant, connected, and ahead of the curve? 

Although NYC is magical and has many advantages, it can get overwhelming to try to “keep up” with the ever-changing trends. Constantly moodboarding, reading, attending museums, seeing shows and creating just for fun is the most natural way to stay afloat and relevant. We also have an incredibly talented and successful group of friends who run the gamut in terms of career paths – which is very inspiring. Keeping the conversation with your community flowing is also a great way to stay connected.

Our initiative, Dearest, is a creative studio whose passions lie in human interaction and mindful communication. At the end of the day, we just want to work with brands we like.

Dearest Creative

How do you keep track of your personal and business goals – and stay creative at the same time (even when you’re exhausted)? 

Personally, it’s a constant battle to juggle multiple projects, keep up with family and friends, exercise, get enough sleep and also feel wildly creative at the end of the day. I think that keeping everything organized and in perspective is the most effective way to be productive and happy in all aspects of life. Our mission is to visually problem solve in a visceral way. We stay curious, keep learning and know that risk is our friend.

At the end of the day, we just want to work with brands we like.

How important are mentors? Who are your mentors? 

On a day-to-day basis, we are each other’s mentors. In a larger sense –

Kori: Emily Dickinson—the original riot grrrl created deep and dark poetry in isolation. My favorite: “Forever is composed of nows.”

Kirsten: I have always looked up to Charlotte Bronte (1 of 3 sisters also!). She was an incredible author, poet and feminist trailblazer.

What is your advice for women entering creative fields or starting their own business? 

Focus on your strengths. Don’t ignore your intuition.

Our mission is to visually problem solve in a visceral way. We stay curious, keep learning and know that risk is our friend.

Place that inspires us the most…

Kori: The Magic Tree—a giant whimsical Japanese hackberry in Green Valleys, PA. As a nature camp counselor every summer there, I’d read stories under this massive deciduous beauty which re-roots to create a fort-like getaway. It’s my definition of an escape where you forget your worries.

Kirsten: The Galleria Borghese in Rome, Italy—the most breathtaking place I’ve ever been.

We feel most powerful when…we’re collaborating with like-minded people.

We love what we do because…we get to create beautiful things for a living.

Focus on your strengths. Don’t ignore your intuition.

Best advice we have ever received…

Kori: Be so good they can’t ignore you.

Kirsten: Be grateful that thorns have roses


Kori: @korianndyer | Kirsten: @kirstenpincket | Dearest: @DearestCreative + DearestCreative.co

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Steph Adams

StephAdams bw2

STEPH ADAMS | SYDNEY, AUSTRALIA
ART DIRECTOR/DESIGNER & FASHION/LIFESTYLE BLOGGER
STEPH ADAMS CREATIVE + STEPHADAMS.COM

How did you get started with your career – and how does your current role reflect your personal aesthetic?

I studied graphic design and marketing for my Bachelor of Arts at Curtain University of Western Australia. I then started working in publishing as a Graphic Designer and Art Director over Vogue in Australia & London before starting my own business; Steph Adams Creative as well as my blog http://www.stephadams.com which is an inspirational blog on beauty, fashion & lifestyle. It’s also an outlet for other brands and clients to get noticed online.

Cultural trends constantly change. What do you do to stay relevant, connected, and ahead of the curve?

I am travelling quite a lot and I find this helps to stay on top of trends as well as providing inspiration for new projects.

How do you keep track of your personal and business goals – and stay creative at the same time (even when you’re exhausted)?

I try and live a balanced and healthy lifestyle to stay on top of everything. I definitely need my sleep if I want to keep up the creativity. Usually if I need inspiration, I will go for a run or walk just to clear my head.

How important are mentors? Who is your mentor?

My husband has been a great mentor to me and my best friend.

What is your advice for women entering creative fields or starting their own business?

That you really must love what you do before you go out and do it, because there are a lot of hard yards and nothing comes easy. Hard work definitely pays off.

Steph Adams Logo

  • Place that inspires me the most… Every new place you go to is inspiring in a different way, my favourite is the South of France.
  • I feel most powerful when… I’ve just had a boxing session.
  • I love what I do because… I help people build their brands and businesses and it’s what they are most passionate about and that makes me happy when I see others also achieving their goals.
  • My idea of success is… I think if you have your health and love what you do as well as having loving family and friends around you, then you are successful.
  • Best advice I have ever received… “You have a brain in your head and feet in your shoes, you can move yourself whichever way you choose.” – Dr Seuss

Follow Steph Adams on Instagram: @StephAdams2012 and Facebook: Beauty Fashion Lifestyle by Steph Adams!

About Steph Adams:

Steph Adams is a former-model-turned-art-director-and-designer who has been working in the fashion industry and collaborating with brands for over 20 years. She is the founder of Steph Adams Creative, a boutique design studio with a fashion, beauty, and lifestyle clientele -specializing in luxury and commercial branding. She also runs StephAdams.com, a lifestyle blog that documents her musings on beauty, fashion, photography and travel. Her works have been featured on British Vogue, Vogue Australia, Elle, Net-a-porter, Conde Nast Traveller, Harpers Bazaar (UK & AUS), Grazia, Vogue Living, Marie Claire (UK & AUS), House and Garden, Gourmet Traveller, Vogue Entertaining and Travel, Fox Sports, Channel Nine, Donna Hay, Stylerunner, Ausmode, Styledby, Miss Moncur, etc.

Samantha Jo Alonso

SAMANTHA JO ALONSO

Co-owner/founder of FRUITION Las Vegas + Los Angeles

FRUITION LOGO

Describe a day in the life of Samantha Jo Alonso:

Consider me a maximalist. From the break of dawn to the strike of midnight, every minute and second is well lived. At 6am, I jump start my day with a 6 – 8 mile run. From there, my work day continues anywhere from writing e-mails, styling and producing shoots, operating 2 FRUITION retail stores, planning Mission I’mPOSSIBLE multi-city runs, serving at my church (Hillsong NYC) to social media producing for Nike Women, marketing strategy for Pretty Girls Sweat, and speaking engagements from coast to coast. Continue reading Samantha Jo Alonso