Lanie Alabanza-Barcena


Founder & Creative Director of Hellz Bellz + Belle of the Brawl (BOTB)


Describe a day in the life of Hellz Bellz + Belle of the Brawl (BOTB)’s HBIC:

No day is ever the same and thank God for that. I’m the type of person who fears any type of normalcy so I welcome a little bit of chaos into my life with open arms… as long as it’s organized chaos. That being said, my days vary from designing in the office, to styling for other brands that I consult for, to running around town meeting with vendors, to mentoring and directing my team, to doing research and thinking of the next best thing.

What’s the history behind Hellz Bellz – what propelled you to start it (how did you come up with the name) – and how does Hellz Bellz reflect your personal aesthetic? Continue reading Lanie Alabanza-Barcena