Fiona Bloom


Music Industry Publicist & Founder of The Bloom Effect

I met Fiona Bloom in 2006 – the same year I got my feet wet in music publishing. Back then, she’d already been a 15-year music industry veteran – from on-air personality interviewing the likes of George Clinton, Wu-Tang Clan to Director of New Artist Marketing at EMI Records to executive producing albums, focusing on publicity/promoting live shows to Director of International Marketing at TVT Records to FINALLY launching her own consulting agency… phew! Is there anything this woman can’t do? The first time we sat in a meeting together almost 7 years ago, Fiona exuded energy I could only get from two cans of Red Bull. She talked about musicians and projects she was working on – I could barely keep up with her on-the-go lifestyle as it felt quiet intimidating for someone like me new to the scene. She was everywhere – and wherever she was, so was the next best up-and-coming artist and/or band. Even Billboard recently listed her among 140 music business Twiteratti to follow. But, what makes this award-winning music industry publicist remarkable is her ability to make you feel like you’re the most important person in the room. Fiona Bloom is the kind of person you meet for the first time, but walk away from the conversation feeling like you’ve known her for years. Her infectious energy and presence has made her a key player in the global music scene. You meet her and you kind of want to take over the world with her too… and that’s what you call The Bloom Effect. Continue reading Fiona Bloom

Rocky Rivera

Rocky Rivera


Journalist, MC, Educator, and most importantly, Proud Mama to Kahlil Bayani

Describe a day in the life of Rocky Rivera:

I wake up, get ready, see my son off to school, go to work, then head over to my school site to teach an after school program while my partner picks up the kid. Then I try to squeeze a run around the lake in and after the boy gets tucked in, finish songs for the new album. Then start all over again!

How did you get started as a musician – and how does your work reflect your personal aesthetic?

I don’t consider myself a true musician – no music lessons, no instruments – but I have always been a musical person. I danced as a kid and as a dancer, counting beats is similar to counting bars as an MC. So when I finally pursued music later in life, it was something I had been doing all along. Plus emceeing doesn’t require much more than a piece of paper, pen and a willingness to get in front of people. Continue reading Rocky Rivera

Chloe-Lynn Ordonez



Founder & Designer of Clo Hair Bows + Clo Bow Ties

Describe a day in the life of Chloë-Lynn Ordoñez:

I wake up and snooze for 10 minutes. Before my alarm goes off again, either I’ll sleep or I’ll check Instagram, see what’s new on Feedly, and lightly scan my emails. I get out of bed and immediately make it — I feel that accomplishing something Continue reading Chloe-Lynn Ordonez

Samantha Smikle


Founder & Creative Director of TNEMNRODA [nem-roh-da] + Style Blogger at O.M.O. Writes


Describe a day in the life of Samantha Smikle:

My day is super specific to my current agenda. But being that I’m a one man army, most times, it’s jam packed. Now I’m being trained in CAD design for jewelry so I’m doing that everyday at GIA. Then I usually run over to my usual wholesale vendors on 6th ave for chain and other findings. Then I run over to the jewelry district over on 46th/47th Continue reading Samantha Smikle

Lanie Alabanza-Barcena


Founder & Creative Director of Hellz Bellz + Belle of the Brawl (BOTB)


Describe a day in the life of Hellz Bellz + Belle of the Brawl (BOTB)’s HBIC:

No day is ever the same and thank God for that. I’m the type of person who fears any type of normalcy so I welcome a little bit of chaos into my life with open arms… as long as it’s organized chaos. That being said, my days vary from designing in the office, to styling for other brands that I consult for, to running around town meeting with vendors, to mentoring and directing my team, to doing research and thinking of the next best thing.

What’s the history behind Hellz Bellz – what propelled you to start it (how did you come up with the name) – and how does Hellz Bellz reflect your personal aesthetic? Continue reading Lanie Alabanza-Barcena

Lauren Santiago


Sr. Digital AE at The Hollywood Reporter (THR) | Co-Founder of Pink Cookies | Singer & Songwriter

Describe a day in the life of Lauren Santiago.

As soon as I wake up I immediately check (from my iPhone, in bed): work email, personal email, Pink Cookies email, Facebook, Twitter, Instagram. I respond to anything that needs immediate attention and flag the rest that can be handled later. On my subway commute to THR I’m almost always writing – whether it’s a verse for a new song I am working on, one or Continue reading Lauren Santiago

Julie Ramos

Logo Caviar Noir


Founder & Designer of Caviar NOIR Jewelry

What’s the history behind Caviar NOIR – what propelled you to start it (how did you come up with the name) – and how does Caviar Noir reflect your personal aesthetic?

I wanted to create a brand that was both luxuriously sophisticated and edgy at the same time. I utilize pearls and chains in most of my designs. The pearls remind me of caviar. It is elegant, sophisticated, and luxurious. The chains create a dark and edgy affect (“noir”). Designing pieces to create a balance is what makes it so interesting and appealing to look at. My style has always been pretty interesting. I like to play with the preppy look and the rocker bad ass look. Continue reading Julie Ramos