Music Industry Publicist & Founder of The Bloom Effect
I met Fiona Bloom in 2006 – the same year I got my feet wet in music publishing. Back then, she’d already been a 15-year music industry veteran – from on-air personality interviewing the likes of George Clinton, Wu-Tang Clan to Director of New Artist Marketing at EMI Records to executive producing albums, focusing on publicity/promoting live shows to Director of International Marketing at TVT Records to FINALLY launching her own consulting agency… phew! Is there anything this woman can’t do? The first time we sat in a meeting together almost 7 years ago, Fiona exuded energy I could only get from two cans of Red Bull. She talked about musicians and projects she was working on – I could barely keep up with her on-the-go lifestyle as it felt quiet intimidating for someone like me new to the scene. She was everywhere – and wherever she was, so was the next best up-and-coming artist and/or band. Even Billboard recently listed her among 140 music business Twiteratti to follow. But, what makes this award-winning music industry publicist remarkable is her ability to make you feel like you’re the most important person in the room. Fiona Bloom is the kind of person you meet for the first time, but walk away from the conversation feeling like you’ve known her for years. Her infectious energy and presence has made her a key player in the global music scene. You meet her and you kind of want to take over the world with her too… and that’s what you call The Bloom Effect. Continue reading Fiona Bloom