How does your craft reflect your personal aesthetic?
I think my personal aesthetic has actually influenced my craft more. I adopted a minimalist aesthetic early in my adult life and that comes across in my work relatively strongly. I’ve really tried to focus on noise reduction in everything I produce and hopefully that’s what sets my work apart.
How have the women in your life been instrumental in your life and career?
Women have been immeasurably instrumental to both my life and career. I’ve been surrounded by such excellent examples of strong women all my life. From my mother being my first role model and someone I attain to consistently make proud to the women I work with professionally who inspire me every day. I joined a sorority in college and have been fortunate enough to literally be surrounded by women that are excelling in every industry. They push me to do my best. My linesisters are a constant motivating factor in my life; we’re all very close. We push each other, we cheer for each other’s victories, and support one another in our downfalls. It’s a friendship I wouldn’t trade for the world. Women are among the strongest, smartest, and resilient people on earth, so I’m rarely surprised when we succeed. I just applaud and hope we keep doing it.
Cultural trends constantly change. What do you do to stay relevant, connected, and ahead of the curve?
First off, I hope to be a participant in these cultural changes so for me it’s always about being authentic and present. Thanks to social media it is a bit easier to stay connected, but to stay ahead of the curve I have to surround myself with people that know more than me. I try to have a diverse group of people in my life that can offer me perspectives I wouldn’t normally think of myself. It’s those sometimes idle conversations that can lead to creating something really innovative and pushing the culture forward.
How do you keep track of your personal and business goals – and stay creative at the same time (even when you’re exhausted)?
My notebook is over flowing with ideas and projects, some of which will likely never see the light of day. I’ve learned to be selective with what I give energy to so that helps keep me on track. Staying creative can be super difficult! We all go through creative droughts but I get inspired when I see other people doing awesome things. That keeps me creative, other peoples success. It makes me try harder.
How important are mentors? Who is your mentor?
I think mentors are very important. Having someone that can help point you in the right direction when you’re at a crossroads can be invaluable. My mentors are generally for less professional needs but they’re people I speak with to find grounding in a lot of my decisions. They’re typically family or very close friends.
What is your advice for women entering creative fields or starting their own business?
No matter, do what you love. I’m still figuring things out myself but what keeps me going is that I’m working towards something I love. I’d also advise other women to really do their research in their craft, do your due diligence and really articulate how you plan on contributing to the culture of whatever it is you’re doing.
Place that inspires me the most… I love sitting on the subway! It’s so fun to imagine what everyone’s life is like, and I draw great inspiration from that. I come up with tons of stories and ideas based on what I think I saw or experienced on the train. You never know what to expect on the subway and I love what that uncertainty can create.
I feel most powerful when… When I’m with people that love me. Not in the authoritative sense but that I feel my most capable, smart, and confident when I’m with those people. That’s powerful to me.
I love what I do because… It makes my heart happy. A funny phrase I know, but it is genuinely true. I’m so fulfilled by my brand and the work I produce because they come from such a pure place. I’m always trying to make my heart happy.
Best advice I have ever received… People are watching even when you think they aren’t.
Connect with Tannis Spencer on the themicole.com!!